We provide strategic Sales and Marketing guidance on all our projects on three levels: firstly, by making sure the project concept aligns with the social and economic realities of the market place. Secondly by creating a brand proposition which enhances the perceived value of the project in the eyes of the potential investor and buyer. And finally, by activating the sales cycle and continuously working to sell the project when required.

This covers:

  • Developing a fluent understanding of our target markets
  • Defining the concept and brand positioning
  • Determining the optimum pricing strategy
  • Preparing marketing plans to enhance awareness and image of the project
  • Design and production of promotional collaterals
  • Mapping the sales journey to connect with the greatest number of potential buyers
  • Launching the project
  • Continuously working on obtaining leads and finalize the project.