MOUNIR HAIDAR Managing Partner

Mounir has 33 years’ experience spanning multibillion dollar real estate development projects, program and construction management for complex infrastructure projects and business development in UAE, USA, Europe and the Middle East. From 2005- 2009 Mounir was CEO of Sorouh Real Estate; a Public Joint Stock Company capitalized as one of the largest developer in Abu Dhabi. His previous experience includes: Head of Technical Department and Executive Vice President for Nakheel. For 11 years worked in the USA, Europe and Middle East as Principle Project Manager and Vice President / Area Manager with Parsons Corporation. Before Parsons Corp. Mounir worked for 9 years in key roles on several complex airport and transportation infrastructure projects in Chicago.

In 2010, he co-founded LEAD Development; a Real Estate Development and Management Consultancy firm providing full cycle management services for multi-billion dirham real estate projects in Abu Dhabi.

Mounir holds a Master’s Degree in Structural Engineering and a BSc in Civil Engineering from Bradley University, Illinois, USA. He is also a certified Airport Planner from the FAA Academy, claims and cost expert, and a licensed Professional Engineer.

RICHARD RUSSELL Chief Operations Officer
ALI YASSIN Director of Finance & Investment

Ali Yassin is a highly qualified finance professional with over 18 years’ worth of experience. He is a United Kingdom registered Chartered Management Accountant, a Chartered Global Management Accountant, and a Chartered Member of the Securities and Investment Institute in London, UK.

Ali also holds a Masters in Finance from the London School of Economics and Political Sciences.

Ali has gained his experience both in the United Kingdom and United Arab Emirates covering a diversity of sectors including international real estate development and investment, healthcare, banking, and private equity.

SHERIF ANIS Development Director

Sherif is an architectural generalist with 30 years’ diverse experience in the USA, UK and the GCC. Since 2007 Sherif has been actively involved in projects in both Abu Dhabi and Saudi Arabia. With a keen focus on design and design management, Sherif has a proven track record of developing innovative, cost effective designs in architecture, interior design and urban planning. His high-profile project portfolio consists of large, mixed-use commercial/residential projects, corporate headquarters, hotels, university campuses and buildings, extensive multi-use developments, major educational projects and contemporary residences; all of which incorporate qualities that make projects successful, attractive, sustainable, and livable.

An award-winning and published designer, Sherif is a regular speaker, panelist and chairperson at regional conferences and for design award juries. He has been ranked #68 in the ‘Power 100 most influential people in the GCC’s construction industry. A founding member of the American Institute of Architects’ Middle East Board of Directors, Sherif is the chapter’s Executive Director and has served as Treasurer, Secretary, Vice President and President and is a registered architect in the State of Massachusetts.

Sherif holds a Bachelor of Architecture from New York’s Syracuse University School of Architecture.

MIEKE DE GEYTER Branding and Marketing Director

Mieke De Geyter is a senior Brand and Marketing Strategist who has a passion for developing and growing brands and projects.

After spending over a decade working in Real Estate Development Marketing for multimillion dollar companies and brands, Mieke knows what drives sales conversions, successful project launches and media attention.

Mieke has worked on multiple well-known projects throughout the United Arab Emirates. Amongst others the highly successful Downtown Dubai including Dubai Opera with Emaar and several Abu Dhabi based projects with Sorouh and Aldar.

Mieke was born in Belgium where she studied Remedial Education at the University of Ghent and later obtained a professional graduate certificate in Marketing Management at Harvard Extension School, Cambridge USA.


Diversity is the key to greater knowledge. Our core management team has well over 150 years cumulative expertise working on real estate and infrastructure projects in Europe, Asia, the USA and the Middle East, including senior executive roles with the UAE’s largest developer.

This breadth of expertise alongside our highly qualified team of engineers, architects, master planners, chartered surveyors, project managers, quantity surveyors, financiers, legal, sales and marketing experts, gives us a unique perspective on the challenges and opportunities in the UAE real estate sector.

Although we are drawn from different backgrounds we share a belief that the path to excellence lies in the passion for what we do, our creative thinking, and dedication to being successful.