The concept is the starting point. Having a solid concept in place aligns the project vision and business objectives with the market innovative trends and needs. We work closely with our clients to define and refine the concept, while ensuring it is anchored with functional reality and financial viability for a long-term success.
- The design concept is the idea behind the design, the vision upon which the design is built
- LEAD help articulate that vision and convert the concept into a roadmap for design development.
- Creating a design concept is essentially solving a problem by generating design ideas, and LEAD are highly experienced in this discipline.