TH2, Global Gate Tower 4, Ground Floor, Saadiyat Island
Digital Marketing Manager
  • Abu Dhabi
  • Jan 23, 2023

Job Summary:

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Duties and Responsibilities:

  • Manages JIIC’s social media campaigns in coordination with our appointed agencies.
  • Plan, execute and review all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Brainstorm campaign ideas.
  • Run, monitor and optimise campaigns on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc and other tools such as programmatic.
  • Proficiency in Google Ads and Analytics
  • Review and develop the campaigns and social media content
  • Work diligently in growing our leads generation performance.
  • Understand the overall concept of the company, including the brand, customer, product goals, and all other aspects of service.
  • Provide suggestions to management for improving customer experience on social platforms and internal processes.
  • Create performance reports.
  • Manage campaign budget


  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Ad campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Experience in using design and editing software (Illustrator, Photoshop, InDesign, Final Cut Pro, etc.)
  • Experience with a content management system
  • Proficiency in both Arabic & English along with excellent writing skills
  • Strong verbal as well as written communication skills
  • Exceptional time-management and organizational skills
  • A keen eye for details
  • An analytical mind with a problem-solving attitude

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