Job Summary:

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Duties and Responsibilities:

• Manages JIIC’s social media campaigns in coordination with our appointed agencies.
• Plan, execute and review all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Brainstorm campaign ideas.
• Run, monitor and optimise campaigns on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc and other tools such as programmatic.
• Proficiency in Google Ads and Analytics
• Review and develop the campaigns and social media content
• Work diligently in growing our leads generation performance.
• Understand the overall concept of the company, including the brand, customer, product goals, and all other aspects of service.
• Provide suggestions to management for improving customer experience on social platforms and internal processes.
• Create performance reports.
• Manage campaign budget

Requirements:

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Ad campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Experience in using design and editing software (Illustrator, Photoshop, InDesign, Final Cut Pro, etc.)
• Experience with a content management system
• Proficiency in both Arabic & English along with excellent writing skills
• Strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details
• An analytical mind with a problem-solving attitude

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